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Callisto Systems Sales Playbook.

This is the operating playbook for turning outbound activity into conversations, coffee chats, pilots, and customers.

No theory. Use the appropriate SOP and execute it.

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Outreach

LinkedIn

Connection Requests

Someone accepted a connection request.

• Accepted Connection SOP
• Accepted Connection Context

InMail

Someone responded to an InMail.

• InMail Response SOP
• InMail Response Context

Content Engagement

Someone engaged with Callisto content.

• Content Engagement SOP
• Content Engagement Context

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Coffee Chat

The prospect has agreed that a conversation makes sense.

• Coffee Chat

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The Funnel

Outbound / Content
        ↓
Response / Engagement
        ↓
Relevant Business Problem
        ↓
Coffee Chat
        ↓
Paid Pilot
        ↓
Activation
        ↓
Customer

Operating Rule

Use the SOP for what to do. Use the detail page when you need to understand why you're doing it.

The objective of the system is not activity.

The objective is to move qualified prospects toward a sales conversation and, ultimately, revenue.