SOP: LinkedIn Content Engagement → Coffee Chat
Objective: Turn relevant engagement with Callisto content into sales conversations and coffee chats.
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They Commented on a Post
Reply to their comment publicly.
Then check:
- Are they an agency owner / decision-maker?
- Is the post they commented on related to a problem Callisto solves?
If yes, DM them the same day.
Reference the actual topic:
Howdy {{First Name}} — saw your comment on my post about {{Topic}}.
Is that something you're dealing with at {{Agency Name}} too?
If they say yes, move toward the coffee chat.
They Liked or Reacted to a Post
Check their profile.
If they're not ICP, do nothing.
If they're ICP and the post is directly related to a Callisto problem, DM them.
Howdy {{First Name}} — saw you on my post about {{Topic}}.
Is that something you're dealing with at {{Agency Name}}, or did the idea just resonate?
If they say they're dealing with it, continue toward the coffee chat.
If they simply liked the idea, thank them and stop selling.
They Engaged With Multiple Posts
Check their profile.
If they're ICP, DM them.
Howdy {{First Name}} — I've seen you pop up on a few of my posts lately. Glad the stuff has been useful.
Which of the ideas has been most relevant to what you're dealing with at {{Agency Name}}?
Use their answer to determine whether there's a Callisto problem.
If there is, move toward the coffee chat.
They Followed You
Check their profile.
If they're not ICP, do nothing.
If they're ICP:
Howdy {{First Name}} — appreciate the follow.
Most of what I'm working on is around helping agencies put more billable client work through the teams they already have.
Is production capacity something you're working on at {{Agency Name}} right now?
If yes, continue.
If no, don't force it.
They Viewed Your Profile
Do not automatically message every profile viewer.
Check their profile.
If they're ICP and there is another signal — previous engagement, connection, relevant agency, repeated views, etc. — message them.
Otherwise, do nothing.
They Reposted or Shared a Post
Treat this as a strong engagement signal.
Check their profile.
If they're ICP, DM them the same day.
Howdy {{First Name}} — saw you shared my post about {{Topic}}.
I'm curious whether that's something you're actively dealing with at {{Agency Name}}?
If yes, move toward the coffee chat.
They Mentioned Callisto or Tagged You
Respond publicly first.
Then DM if they're ICP or the conversation indicates genuine business relevance.
Do not restart the conversation from zero.
Continue whatever topic they raised.
If they identify a problem Callisto solves, move toward the coffee chat.
They Reply to Your DM
Answer what they actually said.
Do not restart generic qualification.
If they identify a production-capacity problem:
That's directly in our lane.
Would it be crazy to loop up for 15 minutes tomorrow afternoon?
Then use the standard Coffee Chat Booking Protocol.
They Ask What Callisto Does
Answer directly:
We help agencies put more billable client work through the team they already have without quality falling apart.
Each client gets their own production environment, so the creative team starts at refinement instead of creating everything from zero.
Then connect it back to the topic they engaged with.
They Ask for the Website
Send the website.
Do not gate it behind more questions.
They Ask About Pricing
Tell them:
We start with a $4,444 paid pilot using two real client brands and real requests.
If the price is within range and the problem exists, move toward the coffee chat.
They Aren't ICP
Do not manufacture a sales conversation.
Reply publicly when appropriate.
Stay connected.
Move on.
They Don't Respond to the DM
Do not chase someone because they liked a post.
No:
Just bumping this.
No breakup message.
No three-message sequence.
They engaged with content. We took the shot.
Move on.
Coffee Chat
Once business relevance is established:
Would it be crazy to loop up for 15 minutes tomorrow afternoon?
Then follow the standard Coffee Chat Booking Protocol.